Who would be the audience for your media product?

we want to aim our film at the younger side of the public, this would include teenagers of 15 – 20yrs, however these ages are only a small section of the population and we want to aim to get as many viewers as possible therefore we would also aim our film at adults aged 20 – 30yrs, both male and female viewers. This means we would give our film a certificate 15. The only problem there is with the certificate being 15 is that if we are aiming our film at the 20-30yrs as well as teenagers, certificate 15 may seem like a young age limit which means it may discourage some of the older audience to come and see it. Research has shown that 12-18 year olds visit the cinema a lot more than other ages. Therefore it increases the chances of our film being a success as our target audience are the group of ages that visit the cinema frequently. This is an appropriate age group to aim our film at for many reasons...
Firstly, horror films are usually attractive to teenagers as they want a quick thrill (this mainly applies to boys of this age), this means a lot of teenagers will be encouraged to come and watch our film. Secondly, the main character in our film is a 17 year old babysitter. This is an everyday task carried out by many teenage girls so people will be able to relate to the character and put themselves in her shoes and feel slightly uneasy, this enables us to attract female viewers. Knowing who the target audience we wanted to base our film around was, we were able to make some useful decisions concerning the production of our film; including decisions on the mise en scene and the various camera angles we used.