How did you attract/address your audience?

Before we started producing and filming our film, we created a survey to ask the rest of the class. This was to see the ways in which we could attract 17 year olds and frighten them within our film. An advantage of our film being targeted at teenagers is that our group fall into this age group... this means any input, us or the rest of the class suggest is very useful as we are receiving advice from our audience. We came to a conclusion that we should build up tension throughout our movie using music and the feeling of voyeurism (when someone is being watched without them knowing). This would be an effective way to scare and attract our audience as it almost gives a ghostly feel. This is heightened by the fact that we filmed our film from the ‘Intruders’ perspective. This also confuses our audience a little as we made cuts which flash looking in on the babysitter from outside and then shots from inside the house looking at the babysitter, almost giving the impression that there are two unknown characters watching her. We don’t let the tension/ suspense of our film drop at any point, we only heighten it at the end when ‘the penny drops’ for the babysitter and there is the sound of big drums (like a heartbeat), as she ruses to check the child... To keep our film attractive to teenagers we made sure the character spoke as colloquial as possible, meaning our audience can relate to her and also to maximise the verisimilitude of the situation. We kept the TV on the whole time to create background noise – making our film seem more real and homely.